IT support to product variety management
AbstractOffering to customers a high variety of products while guaranteeing competitive prices and reasonable delivery times is an ever-increasing necessity for companies. At the same time, the growing technological content of products contributes further to this complexity, introducing new challenges to management. As for any area of company activity, the creativity of software producers has brought about the development of information science systems, such as Product Configuration Systems, Product Data Management systems (PDM) and Customer Relationship Management Systems (CRM), which all promise to alleviate the problems caused by this complexity.
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Bibliographic InfoPaper provided by Instituto de Empresa, Area of Economic Environment in its series Working Papers Economia with number wp04-21.
Length: 12 pages
Date of creation: Jun 2004
Date of revision:
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Product Variety; Product Configuration Systems; Product Data Management Systems; Customer Relationship Management Systems;
This paper has been announced in the following NEP Reports:
- NEP-ALL-2005-07-25 (All new papers)
- NEP-ICT-2005-07-25 (Information & Communication Technologies)
- NEP-INO-2005-07-25 (Innovation)
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