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IT support to product variety management


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    (Instituto de Empresa)


Offering to customers a high variety of products while guaranteeing competitive prices and reasonable delivery times is an ever-increasing necessity for companies. At the same time, the growing technological content of products contributes further to this complexity, introducing new challenges to management. As for any area of company activity, the creativity of software producers has brought about the development of information science systems, such as Product Configuration Systems, Product Data Management systems (PDM) and Customer Relationship Management Systems (CRM), which all promise to alleviate the problems caused by this complexity.

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Bibliographic Info

Paper provided by Instituto de Empresa, Area of Economic Environment in its series Working Papers Economia with number wp04-21.

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Length: 12 pages
Date of creation: Jun 2004
Date of revision:
Handle: RePEc:emp:wpaper:wp04-21

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Keywords: Product Variety; Product Configuration Systems; Product Data Management Systems; Customer Relationship Management Systems;

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Cited by:
  1. Nikolaus Kangas & Hanna Kropsu-Vehkapera & Harri Haapasalo & Tuomo Kinnunen, 2013. "Empirical Aspects on Defining Product Data for Rapid Productisation," International Journal of Synergy and Research, ToKnowPress, vol. 2(2), pages 109-130.


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