Methodology And Rigor How Â´False ProphetsÂ´ Pushed Firms To The Dot.Com Cliff
Abstract(WP13/02 Clave pdf) The advent of the so-called Â´Internet bubbleÂ´ has brought back the issue of rigorous versus relevant research: in fast-moving environments, academic research might be sometimes too slow or too afasted from reality to serve as a true decision instrument for companies. Under such circumstances, many firms may decide to rely in other sources of knowledge, such as consultancy or market research firms. In the present opinion article, a point is made about the lack of rigor of these sources of knowledge, and how these research reports may have damaged firmsÂ´ profitability by abandoning the traditional academic review cycle and incurring in the worst methodological mistakes
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Bibliographic InfoPaper provided by Instituto de Empresa, Area of Economic Environment in its series Working Papers Economia with number wp02-13.
Length: 5 pages
Date of creation: Apr 2002
Date of revision:
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Consulting; Internet; Methodology; Research ; Rigor academic;
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