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Long-Term Effects of Subliminal Priming on Academic Performance

Author

Listed:
  • Lowery, Brian S.

    (Stanford U)

  • Eisenberger, Naomi I.

    (U of California, Los Angeles)

  • Hardin, Curtis D.

    (Brooklyn College)

  • Sinclair, Stacey

    (U of Virginia)

Abstract

This research examines the temporal range of subliminal priming effects on complex behavior. In Experiments 1 and 2, participants were subliminally primed with words either related or unrelated to intelligence before completing a practice exam, administered 1 to 4 days before an actual course midterm. Results revealed that the intelligence primes increased performance on the midterm compared to neutral primes. Experiment 1 demonstrated that being told that the priming task was designed to help exam performance moderated the effect of the intelligence primes. In Experiment 2, practice test performance mediated the effect of the primes on midterm performance. These experiments demonstrated that subliminal priming may have long-term effects on real-world behavior, and demonstrates one means by which long-term priming effects may occur.

Suggested Citation

  • Lowery, Brian S. & Eisenberger, Naomi I. & Hardin, Curtis D. & Sinclair, Stacey, 2006. "Long-Term Effects of Subliminal Priming on Academic Performance," Research Papers 1946, Stanford University, Graduate School of Business.
  • Handle: RePEc:ecl:stabus:1946
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    File URL: http://gsbapps.stanford.edu/researchpapers/library/RP1946.pdf
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    Cited by:

    1. Hussin Hejase & Bassam Hamdar & George Farha & Roula Boudiab & Nouri Beyrouti, 2013. "Subliminal Marketing: An Exploratory Research In Lebanon," Journal of Business & Management (COES&RJ-JBM), , vol. 1(3), pages 112-135, July.

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