The Pleasures and Pains of Distinct Self-Construals: The Role of Interdependence in Regulatory Focus
AbstractRegulatory focus theory (Higgins, 1997) distinguishes between self-regulatory processes that focus upon promotion (gain-focused) and prevention (loss-focused) strategies for goal pursuit. Five studies provide support for the hypothesis that these self-regulatory strategies differ for individuals with distinct self-construal patterns that encourage one or another from of goal pursuit. Specifically, individuals with a dominant independent self-construal were predicted to place more emphasis on promotion focused information, whereas those with a dominant interdependent self-construal were predicted to place more emphasis on prevention focus. Support for this hypothesis was obtained for participants who scored high versus low on the Independent-Interdependent scale in the U.S., participants from a western (U.S.) versus eastern (Hong Kong) culture, and participants across cultures who were presented with an independent versus interdependent situation (e.g., individual versus team event). Moreover, the moderating role of interdependence upon regulatory focus could be seen in both importance ratings of promotion vs. prevention framed information, and affective responses consistent with promotion or prevention focus. These results, robut across distinct operationalizations of self-construal, are discussed in light of cultural differences in socialization, self-enhancement motives, and optimism and pessimism. Finally, the findings also underscore the malleability of self-construal within the individual, and may thus help predict when distinct self-regulatory strategies will be invoked.
Download InfoTo our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Bibliographic InfoPaper provided by Stanford University, Graduate School of Business in its series Research Papers with number 1577r.
Date of creation: Jun 2000
Date of revision:
Contact details of provider:
Postal: Stanford University, Stanford, CA 94305-5015
Phone: (650) 723-2146
Web page: http://gsbapps.stanford.edu/researchpapers/
More information through EDIRC
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Hamilton, Ryan & Vohs, Kathleen D. & Sellier, Anne-Laure & Meyvis, Tom, 2011. "Being of two minds: Switching mindsets exhausts self-regulatory resources," Organizational Behavior and Human Decision Processes, Elsevier, vol. 115(1), pages 13-24, May.
- Wu, Cindy & McMullen, Jeffery S. & Neubert, Mitchell J. & Yi, Xiang, 2008. "The influence of leader regulatory focus on employee creativity," Journal of Business Venturing, Elsevier, vol. 23(5), pages 587-602, September.
- Aaker, Jennifer L. & Lee, Angela Y., 2006. "Understanding Regulatory Fit," Research Papers 1910, Stanford University, Graduate School of Business.
- Chu Kim-prieto & Michael Eid, 2004. "Norms for Experiencing Emotions," Journal of Happiness Studies, Springer, vol. 5(3), pages 241-268, September.
- Leder, Susanne & Mannetti, Lucia & Hölzl, Erik & Kirchler, Erich, 2010. "Regulatory fit effects on perceived fiscal exchange and tax compliance," The Journal of Socio-Economics, Elsevier, vol. 39(2), pages 271-277, April.
- Bryant, Peter, 2009. "Self-regulation and moral awareness among entrepreneurs," Journal of Business Venturing, Elsevier, vol. 24(5), pages 505-518, September.
- Grant, Adam M. & Campbell, Elizabeth M. & Chen, Grace & Cottone, Keenan & Lapedis, David & Lee, Karen, 2007. "Impact and the art of motivation maintenance: The effects of contact with beneficiaries on persistence behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 103(1), pages 53-67, May.
- Menon, Tanya & Sim, Jessica & Fu, Jeanne Ho-Ying & Chiu, Chi-yue & Hong, Ying-yi, 2010. "Blazing the trail versus trailing the group: Culture and perceptions of the leader's position," Organizational Behavior and Human Decision Processes, Elsevier, vol. 113(1), pages 51-61, September.
- Zhang, Jason Q. & Craciun, Georgiana & Shin, Dongwoo, 2010. "When does electronic word-of-mouth matter? A study of consumer product reviews," Journal of Business Research, Elsevier, vol. 63(12), pages 1336-1341, December.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ().
If references are entirely missing, you can add them using this form.