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Faultlines, Communication Media, and Identification in Virtual Teams

Author

Listed:
  • Rock, Kevin

    (U of Illinois at Urbana-Champaign)

  • Pratt, Michael

    (U of Illinois at Urbana-Champaign)

  • Northcraft, Greg

    (U of Illinois at Urbana-Champaign)

Abstract

The presence of faultlines (i.e., pre-existing subgroups in a team) may be particularly problematic in light of a critical challenge already facing virtual teams: fostering team identification. We focus on one particular type of subgroup--pre-existing organizational memberships--that may serve to splinter a virtual team. In this paper, we examine how subgroup identification strength, physically distributing subgroup members, and communication technology affect this challenge. Results suggest that for individuals who identify strongly with a subgroup, distributing subgroup members helps overcome barriers to team member identification; but when subgroup identification is weak, using a rich communication medium enhances team identification. Implications for managers and organizations are discussed.

Suggested Citation

  • Rock, Kevin & Pratt, Michael & Northcraft, Greg, 2004. "Faultlines, Communication Media, and Identification in Virtual Teams," Working Papers 04-0103, University of Illinois at Urbana-Champaign, College of Business.
  • Handle: RePEc:ecl:illbus:04-0103
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