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El plan ADO desde la perspectiva de deportistas, patrocinadores e institucionalidad

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Author Info

  • Gomez, Sandalio

    ()
    (IESE Business School)

  • Marti, Carlos

    (IESE Business School)

  • Gigante, Jose

    (IESE Business School)

  • Opazo, Magdalena

    (IESE Business School)

Registered author(s):

    Abstract

    La importancia y el prestigio de los logros deportivos hoy es tal, que los países están dispuestos a invertir mucho dinero en actividades que contribuyan a este objetivo, que ha llegado a adquirir un carácter nacional. España no está ajena a esta realidad y ya en 1988 creó la Asociación de Deportistas Olímpicos (ADO), una entidad sin fines de lucro creada para la preparación de los atletas españoles para los Juegos Olímpicos de Barcelona 1992. Hoy en día se trata de un proyecto que lleva veinte años en funcionamiento y que ha apoyado a un importante número de deportistas en su trayectoria. Sin embargo, tanto la realidad como el nivel deportivo de España han cambiado considerablemente en estos últimos veinte años, lo que nos ha motivado a poner la mirada sobre este programa y a evaluarlo desde la perspectiva de los agentes que allí se ven involucrados. El objetivo de nuestra investigación es evaluar el funcionamiento del plan ADO desde la perspectiva de los deportistas, patrocinadores e institucionalidad misma del programa. Para ello se ha pasado un cuestionario semi- estructurado a estos tres agentes (62 deportistas becados ADO, 5 patrocinadores y 3 responsables del programa) Los resultados de la investigación se dividen entre los tres agentes, de manera de conocer la percepción de cada uno por separado, para luego distinguir tanto los puntos de encuentro como divergencias que se dan entre ellos.

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    Bibliographic Info

    Paper provided by IESE Business School in its series IESE Research Papers with number D/926.

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    Length: 53 pages
    Date of creation: 07 Jun 2011
    Date of revision:
    Handle: RePEc:ebg:iesewp:d-0926

    Contact details of provider:
    Postal: IESE Business School, Av Pearson 21, 08034 Barcelona, SPAIN
    Web page: http://www.iese.edu/
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    Related research

    Keywords: Olimpismo; Deporte profesional; Patrocinadores; Becas;

    This paper has been announced in the following NEP Reports:

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