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Building a "creative culture" for sustainable innovation

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Author Info

  • Miller, Paddy

    ()
    (IESE Business School)

  • Brankovic, Azra

    (IESE Business School)

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    Abstract

    Innovation has shifted from being about one-off phenomena to being a continuous effort requiring creative engagement and alert responsiveness from organizational actors. As more companies face the need to build a system-wide and sustainable capacity for innovation, creating a "culture of innovation" is becoming a priority. The concept of an "innovation culture" remains undertheorized in the literature, however. We offer a conceptual and practical framework for building an innovation culture in an organization. Specifically, we show how a cultural infrastructure that orients actors in the practices of creativity and improvisation combines with individual meaning-making processes to simultaneously generate innovation and an innovation culture across an organization.

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    Bibliographic Info

    Paper provided by IESE Business School in its series IESE Research Papers with number D/879.

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    Length: 17 pages
    Date of creation: 07 Sep 2010
    Date of revision:
    Handle: RePEc:ebg:iesewp:d-0879

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    Postal: IESE Business School, Av Pearson 21, 08034 Barcelona, SPAIN
    Web page: http://www.iese.edu/
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    Related research

    Keywords: innovation; organizational culture; creativity; improvisation;

    This paper has been announced in the following NEP Reports:

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