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The business model: Theoretical roots, recent developments, and future research

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Author Info

  • Zott, Christoph

    ()
    (IESE Business School)

  • Amit, Raphael

    (The Wharton Sschool)

  • Massa, Lorenzo

    (IESE Business School)

Registered author(s):

    Abstract

    The paper provides a broad and multifaceted review of the received literature on business models, in which we attempt to explore the origin of the construct and to examine the business model concept through multiple disciplinary and subject-matter lenses. The review reveals that scholars do not agree on what a business model is, and that the literature is developing largely in silos, according to the phenomena of interest to the respective researchers. However, we also found some emerging common ground among students of business models. Specifically, i) the business model is emerging as a new unit of analysis; ii) business models emphasize a system-level, holistic approach towards explaining how firms do business; iii) organizational activities play an important role in the various conceptualizations of business models that have been proposed, and iv) business models seek not only to explain the ways in which value is captured but also how it is created. These emerging themes could serve as important catalysts towards a more unified study of business models.

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    Bibliographic Info

    Paper provided by IESE Business School in its series IESE Research Papers with number D/862.

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    Length: 47 pages
    Date of creation: 01 Jun 2010
    Date of revision:
    Handle: RePEc:ebg:iesewp:d-0862

    Contact details of provider:
    Postal: IESE Business School, Av Pearson 21, 08034 Barcelona, SPAIN
    Web page: http://www.iese.edu/
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    Related research

    Keywords: Business model; strategy; technology management; innovation; literature review;

    This paper has been announced in the following NEP Reports:

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