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Author Info

  • Argandoña, Antonio

    ()
    (IESE Business School)

  • Fontrodona, Joan

    (IESE Business School)

  • Pin, Jose R.

    (IESE Business School)

  • Garcia, Pilar

    (IESE Business School)

Abstract

La RSC (responsabilidad social corporativa) constituye un criterio transversal que define una nueva forma de gestionar las organizaciones, mirando más hacia la necesaria implicación de los grupos de interés y abierta al diálogo y a la sostenibilidad a largo plazo, sin renunciar por ello al beneficio. El responsable de RSC, sea cual sea la denominación que se le dé en cada empresa, se enfrenta a la tarea de introducir este criterio en la gestión diaria de la empresa. ¿Quiénes son estos profesionales de la RSC? ¿Cuál es su background profesional? ¿Cuáles son sus capacidades y competencias para hacer frente a semejante reto? Según los propios responsables de RSC, quien sea designado para desempeñar esta función en una empresa debe ser una persona con visión estratégica y capacidad de innovación y creatividad, orientada al diálogo y al consenso, y con una gran capacidad para motivar y convencer al resto de la organización acerca de la necesidad de sacrificar eficacia presente a favor de beneficios futuros a largo plazo. ¿Son -o deberían ser- los responsables de RSC agentes de cambio en sus empresas?

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Bibliographic Info

Paper provided by IESE Business School in its series IESE Research Papers with number D/756.

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Length: 19 pages
Date of creation: 07 Jul 2008
Date of revision:
Handle: RePEc:ebg:iesewp:d-0756

Contact details of provider:
Postal: IESE Business School, Av Pearson 21, 08034 Barcelona, SPAIN
Web page: http://www.iese.edu/
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Related research

Keywords: Responsabilidad Social Corporativa; Agente de cambio;

This paper has been announced in the following NEP Reports:

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