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Advancing Research on Categories for Institutional Approaches of Organizations

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  • Durand, Rodolphe
  • Boulongne, Romain

Abstract

In this chapter, we first review the two main approaches to categories (understood from a cognitive perspective) found in the current literature. The ecological and the goal-based approaches to categories vary in terms of premises (prototypes vs. ideals), processes (central tendency and family resemblance vs. conceptual combination and goal achievement), and economic and institutional consequences. We then present three modes of reconciliation between the two approaches (intra-audience, inter-audience and as a function of field evolution) and integrate them more broadly into the institutional literature. Finally, in the last section, we expose fruitful areas for future research: we account for the domain validity of each approach; emphasize ignored research avenues at the field, organizational and individual levels; and finally make stronger connections between category research and strategy research.

Suggested Citation

  • Durand, Rodolphe & Boulongne, Romain, 2016. "Advancing Research on Categories for Institutional Approaches of Organizations," HEC Research Papers Series 1169, HEC Paris.
    • Handle: RePEc:ebg:heccah:1169
    DOI: 10.2139/ssrn.2836098
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    Keywords

    Categories; Institutional Approaches of Organizations;

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General

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