Is the luxury industry really a financier’s dream ?
AbstractAlthough modest in terms of sales, compared to most other sectors, luxury does get a high share of investors', financial analysts’ and media attention. Why would this sector receive a share of attention much bigger than its actual weight? Is it because of its glamourous image, or the incredible prices attached to its products, now displayed in all the media for mass desire? Are the financiers dreaming too?
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Bibliographic InfoPaper provided by HEC Paris in its series Les Cahiers de Recherche with number 935.
Length: 37 pages
Date of creation: 29 Jun 2010
Date of revision:
luxury brands; sales; investment; performance; profitability; finance;
Find related papers by JEL classification:
- G10 - Financial Economics - - General Financial Markets - - - General (includes Measurement and Data)
- L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
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