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Detecting attitude change with the implicit association test

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Author Info
CZELLAR, Sandor ()
FAZIO, Russell H.
Abstract

The Implicit Association Test and its variants have become pervasive measures of attitudes in a variety of domains and contexts. In two experiments, the authors provide evidence that a recent variant, the Personalized IAT developed by Olson and Fazio (2004) may more accurately detect changes in personal attitudes than the conventional Traditional IAT devised by Greenwald, McGhee, and Schwartz (1998).

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File URL: http://www.hec.fr/var/fre/storage/original/application/5ed3dd35d10e7e334f1be13cb4bc8dce.pdf
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Publisher Info
Paper provided by HEC Paris in its series Les Cahiers de Recherche with number 888.

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Length: 32 pages
Date of creation: 25 Apr 2008
Date of revision:
Handle: RePEc:ebg:heccah:0888

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Postal: HEC Paris, 78351 Jouy-en-Josas cedex, France
Web page: http://www.hec.fr/
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Related research
Keywords: attitudes; attitude change; implicit attitude measures; IAT;

Find related papers by JEL classification:
M14 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Corporate Culture; Social Responsibility

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