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Mesure de la productivité et pratique de benchmarking:le cas d’un groupe bancaire français

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Author Info
Aude Hubrecht-Deville () (Université de Bourgogne)
Abstract

(VF)Cet article analyse la productivité d’un réseau de distribution bancaire. Au quotidien, la productivité d’une agence bancaire est évaluée par une multitude de ratios, ce qui ne facilite pas la prise de décision des managers. En particulier, il peut-être délicat de se faire une opinion sur la performance d’une agence lorsque de multiple ratios conduisent à des conclusions différentes sur sa productivité. Nous proposons ici une mesure globale de la productivité dont l’objet est de faciliter la prise de décision des managers. Nous mesurons la productivité de 1611 agences réparties au sein de 16 groupes bancaires. Nous montrons qu’il existe des variations de productivité à l’intérieur de chaque groupe bancaire et également entre chaque groupe bancaire à partir d’une approche DEA (« Data Envelopment Analysis »). Cette approche s’appuie sur le principe de comparaison pour calculer un indicateur de la productivité globale, elle favorise ainsi la pratique du benchmarking. C’est par comparaison aux meilleures pratiques que l’indicateur de performance est calculé. A better understanding of the productivity of a bank branch makes it easier to resolve strategic questions at the banking group level. Conventionally, numerous ratios with output factors such as interest-bearing deposits, personal loans or financial savings, and input factors such as capital funds, labour or the number of accounts are used to measure the various facets of productivity. We measure the productivity of 1611 branches divided into 16 banking groups. From the individual branches diagnostic we propose a “network” diagnostic at the banking group level. We discuss the variations of productivity within each banking group and from one banking group to another by using a DEA (“Data Envelopment Analysis”) approach. This approach makes it possible to develop a synthetic productivity index and to practice benchmarking.

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Publisher Info
Paper provided by Université de Bourgogne - Latec/Fargo (Research center in Finance,organizational ARchitecture and GOvernance) in its series Working Papers FARGO with number 1071104.

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Length: 37 pages
Date of creation: Nov 2007
Date of revision:
Handle: RePEc:dij:wpfarg:1071104

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Postal: Gérard Charreaux, Fargo-Latec, Université de Bourgogne 2 Bd Gabriel, BP 26611, 21066 Dijon Cedex, France

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Related research
Keywords: productivité; benchmarking; réseaux d’agences bancaires; productivity; bank branches network.;

Find related papers by JEL classification:
G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Mortgages
M19 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Other

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This page was last updated on 2009-11-16.


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