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Handle with Care: How Online Social Network Providers’ Privacy Policies Impact Users’ Information Sharing Behavior

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  • Gerlach, Jin
  • Widjaja, Thomas
  • Buxmann, Peter

Abstract

Privacy policies determine online social network providers’ options to monetize user data. However, these statements also intrude on users’ privacy and, thus, might reduce their willingness to disclose personal information, which in turn limits the data available for monetization. Given these conflicting interests, we conducted an experimental survey to investigate the relationship between privacy policies and users’ reactions. We show that users’ privacy risk perceptions mediate the effect that changes in policies’ monetization options have on users’ willingness to disclose information. Our findings emphasize privacy policies as a delicate managerial concept for companies relying on data monetization.

Suggested Citation

  • Gerlach, Jin & Widjaja, Thomas & Buxmann, Peter, 2015. "Handle with Care: How Online Social Network Providers’ Privacy Policies Impact Users’ Information Sharing Behavior," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 66108, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    • Handle: RePEc:dar:wpaper:66108
    Note: for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/66108/
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    Cited by:

    1. Maren Gierlich-Joas & Thomas Hess & Rahild Neuburger, 2020. "More self-organization, more control—or even both? Inverse transparency as a digital leadership concept," Business Research, Springer;German Academic Association for Business Research, vol. 13(3), pages 921-947, November.
    2. Zhang, Cheng & Zhou, Xinxin & Zhou, Bo & Zhao, Ziwei, 2022. "Impacts of a mega sporting event on local carbon emissions: A case of the 2014 Nanjing Youth Olympics," China Economic Review, Elsevier, vol. 73(C).
    3. Caroline Lancelot Miltgen & H. Jeff Smith, 2019. "Falsifying and withholding: exploring individuals’ contextual privacy-related decision-making," Post-Print hal-02156671, HAL.
    4. Tseng, Hsiao-Ting & Ibrahim, Fahad & Hajli, Nick & Nisar, Tahir M. & Shabbir, Haseeb, 2022. "Effect of privacy concerns and engagement on social support behaviour in online health community platforms," Technological Forecasting and Social Change, Elsevier, vol. 178(C).
    5. Jakob Wirth & Christian Maier & Sven Laumer & Tim Weitzel, 2019. "Perceived information sensitivity and interdependent privacy protection: a quantitative study," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(3), pages 359-378, September.
    6. Kawaljeet Kaur Kapoor & Kuttimani Tamilmani & Nripendra P. Rana & Pushp Patil & Yogesh K. Dwivedi & Sridhar Nerur, 2018. "Advances in Social Media Research: Past, Present and Future," Information Systems Frontiers, Springer, vol. 20(3), pages 531-558, June.
    7. Rong Liu & Jiawei Yang & Jifei Wu, 2022. "When Big Data Backfires: The Impact of a Perceived Privacy Breach by Pharmaceutical E-Retailers on Customer Boycott Intention in China," IJERPH, MDPI, vol. 19(8), pages 1-13, April.
    8. Duan, Yongrui & Liu, Peng & Feng, Yixuan, 2022. "Pricing strategies of two-sided platforms considering privacy concerns," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).

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