Structure and transformation of the Italian car styling supply chain
AbstractIn a short space of time the car styling supply chain has undergone deep changes, which are being amplified by the current economic-financial crisis. The digitalisation of production and the transformation of supply links have modified the competitive positioning of companies along the supply chain. In the Turin area the design-product-service relationships have been strengthened and have manifestly acquired the size and complexity of a system, with a high concentration of designers working in the styling industry and a continuous transfer of know-how from the motor vehicle sector to related and specialised sectors. The main objective of this paper is to analyse Turin’s companies specialised in car styling, in order to highlight their peculiar features and operating strategies. As a matter of fact the Turin car styling supply chain quite accounts for the entire Italian sector.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by Institute for Economic Research on Firms and Growth - Moncalieri (TO) in its series CERIS Working Paper with number 200912.
Length: 25 pages
Date of creation: Dec 2009
Date of revision:
Car styling supply chain; Design-driven innovation theory; Coachbuilders; SWOT analysis;
Find related papers by JEL classification:
- L60 - Industrial Organization - - Industry Studies: Manufacturing - - - General
- M10 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - General
This paper has been announced in the following NEP Reports:
- NEP-ALL-2010-04-17 (All new papers)
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Enrico Viarisio) or (Anna Perin) or (Giancarlo Birello).
If references are entirely missing, you can add them using this form.