Organizational identity and corporate image of the National Council of Researches (CNR) in Piedmont-Italy
AbstractNowadays, the differentiation of the corporate image is one of the most important goals in business. The aim of this work is to introduce a sequence of actions suitable for building a powered organizational image. At the first step, we study identity in organizaztions through a research for the italian CNR (National Council of Researches). In fact, we note that managing the cultural identity is useful to combine the two aspects of the organizational communication: the internal and the external. Through the analysis of the main theories of the image and the organizational identity, we also introduce a new communicational pattern up to date and ready to be tested.
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Bibliographic InfoPaper provided by Institute for Economic Research on Firms and Growth - Moncalieri (TO) in its series CERIS Working Paper with number 200012.
Length: 55 pages Keywords : corporate image, organizational identity, cultural identity, social identity, communication
Date of creation: Dec 2000
Date of revision:
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