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Organizational identity and corporate image of the National Council of Researches (CNR) in Piedmont-Italy

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  • Paolo Enria

Abstract

Nowadays, the differentiation of the corporate image is one of the most important goals in business. The aim of this work is to introduce a sequence of actions suitable for building a powered organizational image. At the first step, we study identity in organizaztions through a research for the italian CNR (National Council of Researches). In fact, we note that managing the cultural identity is useful to combine the two aspects of the organizational communication: the internal and the external. Through the analysis of the main theories of the image and the organizational identity, we also introduce a new communicational pattern up to date and ready to be tested.

Suggested Citation

  • Paolo Enria, 2000. "Organizational identity and corporate image of the National Council of Researches (CNR) in Piedmont-Italy," CERIS Working Paper 200012, CNR-IRCrES Research Institute on Sustainable Economic Growth - Torino (TO) ITALY - former Institute for Economic Research on Firms and Growth - Moncalieri (TO) ITALY.
    • Handle: RePEc:csc:cerisp:200012
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