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PGoing green: Italian innovative start-ups and their business models

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  • Maria Chiara Cattaneo - Roberto Zoboli

Abstract

The paper analyzes the context and the characteristics of green innovative start-ups in Italy by means of a specifically designed survey. The main research question is whether old business models can prevail in green businesses or new business models are required to develop new green businesses (start-ups). The results of a survey and direct interviews allow us to partially answer this question by identifying recurring features of green start-ups, their business models, their strategies, the barriers and drivers they face, and their links with other sectors.

Suggested Citation

  • Maria Chiara Cattaneo - Roberto Zoboli, 2016. "PGoing green: Italian innovative start-ups and their business models," CRANEC - Working Papers del Centro di Ricerche in Analisi economica e sviluppo economico internazionale crn1601, Università Cattolica del Sacro Cuore, Centro di Ricerche in Analisi economica e sviluppo economico internazionale (CRANEC).
    • Handle: RePEc:crn:wpaper:crn1601
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    More about this item

    Keywords

    cstart-ups; business models; innovation and sustainability;
    All these keywords.

    JEL classification:

    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation

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