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Discours et stratégies de persuasion chez Keynes

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John Maynard Keynes a élaboré une nouvelle analyse économique qui a servi a rationaliser les politiques interventionnistes associées à son nom. Mais avant d'être un théoricien de l'économie, Keynes se définissait lui-même comme un 'publiciste', soucieux de convaincre ses contemporains de l'urgente nécessité de procéder à des transformations essentielles pour éviter l'écroulement de la civilisation. Pour y arriver, il se sert avant tout du langage et use avec une grande habileté de tous les artifices de la rhétorique. Ce texte montre comment Keynes est passé maître dans cet art. Nous y examinons successivement la manière dont il se sert de la langue parlée et de la langue écrite, avant de montrer comment les formes de langage qu'il utilise sont étroitement liées au contenu du message qu'il porte et à la vision du monde qu'il partage avec ses amis du groupe de Bloomsbury. John Maynard Keynes worked out a new economic analysis which served to justify the interventionist policies associated with his name. But before being an economic theoretician, Keynes defined himself as a publicist, concerned to persuade his fellow citizens of the urgent necessity to carry out transformations essential to avoid the breakdown of civilization. In order to realize this aim, he used language and all the artifices of rhetoric with great skill. This paper shows how Keynes became a master of this art. We examine successively how Keynes used spoken language and written language, before showing how the forms of language he utilized are closely linked to the content of his message and to the world view that he shared with his Bloomsbury friends.

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Paper provided by Université du Québec à Montréal, Département des sciences économiques in its series Cahiers de recherche du Département des sciences économiques, UQAM with number 20-12.

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Length: 17
Date of creation: Jan 2002
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Publication status: published in Sciences de la société, 55, February 2002, 123-136
Handle: RePEc:cre:uqamwp:20-12

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Keywords: Keynes; histoire de la pensée;

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