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Strategic Advantage and the Optimal Exercise of Entry Options

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  • Perotti, Enrico
  • Rossetto, Silvia

Abstract

We investigate the timing and the valuation of strategic investment aimed at enhancing entry opportunities in related market segments. As demand is uncertain, entry options should be exercised at the optimal time, trading off the market share gain against the option to wait until more information is revealed, while anticipating competitors' entry behaviour. When the strategic investment grants a strong competitive advantage, the innovator can optimally choose the timing of entry; in case of weaker advantage, the investing firm enters just before its competitor would. In a context of increased uncertainty, the value of waiting to invest rises, but the value of a strategic investment increases even more. In some cases, strategic investment can act as a threat to discourage cross-entry, making parallel monopoly sustainable.

Suggested Citation

  • Perotti, Enrico & Rossetto, Silvia, 2001. "Strategic Advantage and the Optimal Exercise of Entry Options," CEPR Discussion Papers 3061, C.E.P.R. Discussion Papers.
    • Handle: RePEc:cpr:ceprdp:3061
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    Cited by:

    1. Matteo Ferraris & Elena Pagliarino, 2014. "Real Option Theory and Application to the Fishery Industry: A survey of the literature," CERIS Working Paper 201408, CNR-IRCrES Research Institute on Sustainable Economic Growth - Torino (TO) ITALY - former Institute for Economic Research on Firms and Growth - Moncalieri (TO) ITALY.

    More about this item

    Keywords

    Real options; Entry; Strategic investment; Technological innovation; Growth opportunities;
    All these keywords.

    JEL classification:

    • G12 - Financial Economics - - General Financial Markets - - - Asset Pricing; Trading Volume; Bond Interest Rates
    • G31 - Financial Economics - - Corporate Finance and Governance - - - Capital Budgeting; Fixed Investment and Inventory Studies
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets

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