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The economic advantage of Òbeing the voice of the majorityÓ

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Author Info
RESENDE, Joana

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Abstract

In this paper, we analyze the static interaction in prices between two newspapers that compete with each other in the circulation and in the advertising markets. We exploit the two-sided nature of the newspaper industry to analyze a demand-side effect that generates an endogenous mechanism of concentration in the press industry: "the circulation spiral" effect.

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File URL: http://www.uclouvain.be/cps/ucl/doc/core/documents/coredp2007_28.pdf
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Publisher Info
Paper provided by Université catholique de Louvain, Center for Operations Research and Econometrics (CORE) in its series CORE Discussion Papers with number 2007028.

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Date of creation: 01 May 2007
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Handle: RePEc:cor:louvco:2007028

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