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Método De Valoración De Preferencias "Análisis Conjunto" Una Revisión De Literatura

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  • Oscar Andrés Espinosa Acuña

    ()

Abstract

En este estudio se realiza una revisión bibliográfica acerca del método de valoración de preferencias llamado Análisis Conjunto (también conocido como modelo composicional multiatributo), donde se utilizan técnicas de estadística multivariada para estimar los gustos potenciales de los individuos frente a productos, servicios, etc., siendo una de las metodologías empíricamente más robustas a la hora de investigar la teoría del consumidor.

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File URL: http://www.fce.unal.edu.co/publicaciones/index.php?option=com_content&view=article&id=188:22-metodo-de-valoracion-de-preferencias-qanalisis-conjuntoq-una-revision-de-literatura&catid=44:econografos-escuela-de-economia
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Bibliographic Info

Paper provided by UN - RCE - CID in its series ECONOGRAFOS - ESCUELA DE ECONOMÍA with number 009940.

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Date of creation: 15 May 2012
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Handle: RePEc:col:000176:009940

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Related research

Keywords: Measuring preferences; Conjoint Analysis; Multivariate Statistical Techniques; literature review.;

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