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Coupons and Market Share: Joint Estimates of Brand Choice and Coupon Redemption from Scanner Panel Data

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Author Info
Gonul, F.F.
Smith Jr, A.A.

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Abstract

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Download Info
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Publisher Info
Paper provided by Carnegie Mellon University, Tepper School of Business in its series GSIA Working Papers with number 1994-12.

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Length: 24 pages
Date of creation: 1994
Date of revision:
Handle: RePEc:cmu:gsiawp:1994-12

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Postal: Tepper School of Business, Carnegie Mellon University, 5000 Forbes Avenue, Pittsburgh, PA 15213-3890
Web page: http://www.tepper.cmu.edu/

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Web: http://server1.tepper.cmu.edu/gsiadoc/GSIA_WP.asp

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Related research
Keywords: decision making;

Statistics
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