Crm Performance Measurement Process: Steps, Factors And Metrics
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Bibliographic InfoPaper provided by Conference Master Resources in its series Annual Summit on Business and Entrepreneurial Studies (ASBES 2011) Proceeding with number 2011-056-149.
Date of creation: Oct 2011
Date of revision:
Publication status: Published in ASBES 2011 Proceeding, Oct 2011
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Web page: http://www.internationalconference.com.my/proceeding.htm
Customer relationship management; performance measurement; effectiveness; effective factors on CRM performance;
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- M0 - Business Administration and Business Economics; Marketing; Accounting - - General
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