Crm Performance Measurement Process: Steps, Factors And Metrics
AbstractNo abstract is available for this item.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by Conference Master Resources in its series Annual Summit on Business and Entrepreneurial Studies (ASBES 2011) Proceeding with number 2011-056-149.
Date of creation: Oct 2011
Date of revision:
Publication status: Published in ASBES 2011 Proceeding, Oct 2011
Contact details of provider:
Web page: http://www.internationalconference.com.my/proceeding.htm
Customer relationship management; performance measurement; effectiveness; effective factors on CRM performance;
Find related papers by JEL classification:
- M0 - Business Administration and Business Economics; Marketing; Accounting - - General
This paper has been announced in the following NEP Reports:
You can help add them by filling out this form.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (ihfal).
If references are entirely missing, you can add them using this form.