Corporate Social Responsibility as Business Strategy
AbstractI argue that Corporate Social Responsibility (CSR), particularly the corporate code of conduct, has been one of global businessâ€™ preferred strategies for quelling popular discontent with corporate power. By â€œbusiness strategyâ€ I mean organized responses, through organizations like the International Chamber of Commerce (ICC), to the threat public regulation poses to businessâ€™s collective self-interest. Attention to CSRâ€™s historical development reveals it has flourished as discourse and practice at times when corporations became subject to intense public scrutiny. In this essay I outline two periods of corporate crisis, and account for the role codes have played in quieting public concern over increasing corporate power: 1) When developing countries along with Western unions and social activists were calling for a â€˜New International Economic Orderâ€™ that would more tightly regulate the activity of Transnational Corporations (1960-1976); and 2) When mass anti-globalization demonstrations and high profile corporate scandals are increasing the demand for regulation (1998-Present).
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Bibliographic InfoPaper provided by Center for Global, International and Regional Studies, UC Santa Cruz in its series Center for Global, International and Regional Studies, Working Paper Series with number qt5dq43315.
Date of creation: 01 Jan 2005
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Globalization and Regulation;
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