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Dynamics of Internet Banking Adoption

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Author Info
Yoonhee Tina Chang () (School of Management, University of Bath)

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Abstract

This paper analyses the behaviour of banks' customers when a new technology (internet banking) is introduced. The determinants of consumer adoption of internet banking are characterised using survey data from Korea in both static and dynamic framework. There is evidence that adoption of internet banking in influenced by sex, age, marital status, degree of exposure to internet banking, and the characteristics of the banks. A duration analysis shows no evidence of first mover advantage (order effects) in internet banking whilst the largest bank (rank effects) in commercial banking remains dominant in internet banking. The results imply that the internet banking adoption is dominated by social norm effects.

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Publisher Info
Paper provided by Centre for Competition Policy, University of East Anglia in its series Working Papers with number 06-2.

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Length: 35 pages
Date of creation: Oct 2005
Date of revision:
Handle: RePEc:ccp:wpaper:wp06-03

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Related research
Keywords: Internet banking; technology adoption; first-mover advantage; pre-emption; social norm;

Find related papers by JEL classification:
D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General
G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Mortgages
G28 - Financial Economics - - Financial Institutions and Services - - - Government Policy and Regulation
L00 - Industrial Organization - - General - - - General
L89 - Industrial Organization - - Industry Studies: Services - - - Other
O33 - Economic Development, Technological Change, and Growth - - Technological Change - - - Technological Change: Choices and Consequences; Diffusion Processes

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This page was last updated on 2009-11-26.

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