The Coexistence of Mass and Elite Media in the Market
AbstractIn many countries, markets for news are characterized by the coexistence of sources of information which differ as to their contents (in particular, the entertainment/information mix). In this paper we model a market for news where two advertising-supported sources compete for the readers. Readers are divided into classes which differ regarding the information- processing skills and regarding the preferences for contents different from news. We show that there exists an equilibrium where one of the reports is read by all the population (mass source), while the second one is read only by one class of readers (élite source). Moreover, there exists a group reading both the mass report and the élite report. We also show that the ratio between news and other contents is lower in the mass source relative than the other one.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by University of Bergamo, Department of Economics in its series Working Papers with number 0903.
Length: 22 pages
Date of creation: 2009
Date of revision:
Contact details of provider:
Postal: via dei Caniana, 2 - 24127 BERGAMO
Phone: 0039 035 2052111
Web page: http://www.unibg.it/struttura/en_struttura.asp?cerca=en_dse_intro
More information through EDIRC
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (University of Bergamo Library).
If references are entirely missing, you can add them using this form.