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The Role Of Company Related Factors When Launching New Products Into The International Markets In Finnish High-Technology Companies

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  • Matti Haverila

    (American University of Sharjah)

Abstract

While much research has been directed at the variables critical to successful R&D of new and high-technology products, much less work has been directed at those factors crucial to the success of these products when the firm first attempts to enter the international marketplace. This study surveys Finnish high-technology firms and variables related to the properties of the company and their association with successful versus unsuccessful attempts to enter the international marketplace. Relationship between firm characteristics - type of industry, size of the company, background of key personnel, export intensity and experience in product launches - and success/failure in the product launches are investigated. The generalizability of these Finnish findings of this research to other economies is discussed.Presented at 14th International Conference, San Antonio, Texas, May 2004.

Suggested Citation

  • Matti Haverila, 2004. "The Role Of Company Related Factors When Launching New Products Into The International Markets In Finnish High-Technology Companies," International Trade and Finance Association Conference Papers 1055, International Trade and Finance Association.
    • Handle: RePEc:bep:itfapp:1055
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