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Soap Operas and Pro-Savings Attitudes in Poor Rural Areas of Peru

Author

Listed:
  • Alberto Chong

    (Department of Economics, Georgia State University and Universidad del Pacifico)

  • Martin Valdivia

    (Grupo Analisis para el Desarrrollo (GRADE))

Abstract

We wrote, produced, and implemented a randomized intervention of a five-episode soap opera focusing on attitudes related to trust and savings. It was shown to females living in poor and violence-scarred rural areas and who received the national conditional cash transfer. We find that one year after the intervention treated females significantly improve their attitudes towards savings, especially as a precautionary motive, which is consistent with the intended message of the intervention.

Suggested Citation

  • Alberto Chong & Martin Valdivia, 2023. "Soap Operas and Pro-Savings Attitudes in Poor Rural Areas of Peru," International Center for Public Policy Working Paper Series, at AYSPS, GSU paper2314, International Center for Public Policy, Andrew Young School of Policy Studies, Georgia State University.
    • Handle: RePEc:ays:ispwps:paper2314
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    File URL: https://icepp.gsu.edu/files/2023/08/paper2314.pdf
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