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Edutainment, Savings, and Generational Differences in Rural Areas of Peru

Author

Listed:
  • Alberto Chong

    (Department of Economics, Georgia State University and Department of Economics, Universidad del Pacifico)

  • Martin Valdivia

    (Grupo Analisis para el Desarrrollo (GRADE))

Abstract

We wrote, produced, and implemented a randomized five-episode soap opera on financial inclusion targeted to women from poor, rural areas ravaged by terrorism in Peru. We go beyond measuring attitudes and perceptions but observe actual savings accounts using bank data. Older women, those who directly suffered from terrorist violence, respond very well and save more two years after the intervention. Younger women, unborn or too little during the terrorist period, do not show any variation in their behavior. Key mediators of our findings are more involvement in economic decisions, higher earnings, and less time spent in domestic chores.

Suggested Citation

  • Alberto Chong & Martin Valdivia, 2023. "Edutainment, Savings, and Generational Differences in Rural Areas of Peru," International Center for Public Policy Working Paper Series, at AYSPS, GSU paper2313, International Center for Public Policy, Andrew Young School of Policy Studies, Georgia State University.
    • Handle: RePEc:ays:ispwps:paper2313
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    File URL: https://icepp.gsu.edu/files/2023/08/paper2313.pdf
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