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Virtual Reality for effective workplace concept development – project concept

Author

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  • Christian Stumpf
  • Annette Kaempf-Dern

Abstract

The immersive nature of Virtual Reality (VR) might help users gain a better understanding of possible workplace concepts because laypeople are not used to imagine spaces based on floorplans and example pictures only. For the study a VR-tool with different photorealistic workspaces will be developed that allows to change aspects (furniture, colours, plants, etc.) instantly. Data collection will be embedded in real workplace strategy projects of an industry partner. During focus group-workshops 100+ participants will complete a pre & post activity survey to assess their personality and preferences as well as their VR-experiences. It is expected to find that VR helps office users to broaden their understanding of space options and their impacts on work and emotions. Further-more, the research will help to understand space preferences related to personality traits.

Suggested Citation

  • Christian Stumpf & Annette Kaempf-Dern, 2023. "Virtual Reality for effective workplace concept development – project concept," ERES eres2023_267, European Real Estate Society (ERES).
    • Handle: RePEc:arz:wpaper:eres2023_267
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    More about this item

    Keywords

    User Centric Design; Virtual Reality; Workplace Strategy;
    All these keywords.

    JEL classification:

    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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