Technological Impact on Real Estate Investing: Robots vs. Humans New Applications for Organizational and Portfolio Strategies

Goal of this paper is to present a roadmap for real estate operating companies to transform themselves into tech-centric enterprises. The research focuses on the impact of technology on physical real estate assets and organizational structures. The revolution in real estate technologicalization will come from new ideological thought and management paradigms. Over the last 20 years, the real estate industry has been affected by the introduction of new technologies; however, over the last 5 years, and the last 5 months due to COVID-19, has seen a massive transformation in the use and utilization of space. New technologies are rapidly changing how investors, tenants and managers use, invest, and finance property. The introduction of Artificial Intelligence/Machine Learning, blockchain, virtual reality, tablets, cell phones, apps, 5G, etc. is putting pressure on real estate organizations to change. These changes are long overdue and the future, modern real estate company, will take a hybrid proptech form. A company focused on delivering high quality products and services to its clients in real time. The revolutionary change for the industry will be in its organizational and industry structure, away from the traditional hierarchical-mechanistic form, to a virtual-open-agile-innovative organizational form. Due to the current state of the economy, effects of the pandemic, and rapid adoption of new technologies will radically change the way real estate companies are organized, how they add value and innovate, and how they are led by management. The revolution in real estate technologization will not come from the application of these technologies, but from the rapid change of ideological thought and management-leadership style and culture.