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CRE in the MBA Core: Problems and Prospects

Author

Listed:
  • Gordon Brown
  • Rianne Appel-Meulenbroek

Abstract

There is no authentic business that does not involve a location on a parcel of land. Land and its improvements is real estate, a factor of production rarely addressed in the study of management. Instead it is addressed typically as a business in its own right.The effect is that corporate real estate (CRE) has a second class status in MBA curricula.Received ideas affecting research in CRE stem from an industrial era perspective.For the foreseeable future, as the so-called knowledge economy develops, this perspective limits effective research that would enable managers to intervene effectively in the knowledge workplace. This presentation argues that, like marketing, human resources or finance, CRE should be in MBA core curricula.It reviews the current state of knowledge, theories and assumptions about CRE, their sources, what areas of knowledge may be missing and what strategies might be undertaken to improve CRE curriculum status.

Suggested Citation

  • Gordon Brown & Rianne Appel-Meulenbroek, 2007. "CRE in the MBA Core: Problems and Prospects," ERES eres2007_edu_119, European Real Estate Society (ERES).
    • Handle: RePEc:arz:wpaper:eres2007_edu_119
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    More about this item

    JEL classification:

    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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