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Real Estate Marketing For Leisure And Entertainment Parks

Author

Listed:
  • Christine Haberzettl
  • Julia Jedelhauser
  • Philipp Kaufmann

Abstract

In this paper a real estate marketing concept for a leisure- and entertainment park is outlined. In this area following terms are important: communication strategy, customer relationship management, name identification and brand mark, Corporate Identity and the Unique Selling Proposition. Leisure and entertainment parks represent a special challenge to marketing, therefore the characteristics of the application are emphasized. This paper creates a manual for the entire management process of a leisure and entertainment park: from development to utilization. The concept is applied to a real case and the results are shown in the paper.

Suggested Citation

  • Christine Haberzettl & Julia Jedelhauser & Philipp Kaufmann, 2006. "Real Estate Marketing For Leisure And Entertainment Parks," ERES eres2006_207, European Real Estate Society (ERES).
    • Handle: RePEc:arz:wpaper:eres2006_207
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    File URL: https://eres.architexturez.net/doc/oai-eres-id-eres2006-207
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    More about this item

    JEL classification:

    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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