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Relationship Marketing and the Real Estate Services Market

Author

Listed:
  • Benjamin del Alcàz Martìnez
  • Francisco Cantalejo García
  • Salvador Javier Mol Ruiz

Abstract

In the current work we argue for the need for a radical change of orientation in the professional activity of the property managers in Spain. Traditionally this sector has been completely oblivious to the philosophy and practice of marketing ñ indeed it might even be considered to be still locked into what is known in marketing as a production orientation. There are a number of elements that, to a certain extent, allow us to start from this general hypothesis.

Suggested Citation

  • Benjamin del Alcàz Martìnez & Francisco Cantalejo García & Salvador Javier Mol Ruiz, 2004. "Relationship Marketing and the Real Estate Services Market," ERES eres2004_123, European Real Estate Society (ERES).
    • Handle: RePEc:arz:wpaper:eres2004_123
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    File URL: https://eres.architexturez.net/doc/oai-eres-id-eres2004-123
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    More about this item

    JEL classification:

    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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