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Teaching Note to the Case Study Leffe: Developing a marketing strategy for the Belgian and French Market

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Author Info
Gijsbrechts E.
Schamps M.
Van Waterschoot W.

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Abstract

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Publisher Info
Paper provided by University of Antwerp, Faculty of Applied Economics in its series Working Papers with number 1999030.

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Length: 34 pages
Date of creation: Nov 1999
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Handle: RePEc:ant:wpaper:1999030

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Web page: http://www.ua.ac.be/tew
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