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I mercati delle registrazioni e dei concerti nell'era della musica digitale


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  • Francesco BALDUCCI

    (Universita' Politecnica delle Marche, Dipartimento di Economia)

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    [ITALIANO] Le preferenze dei consumatori si stanno trasformando in maniera decisa nei confronti della musica digitale. La diffusione del file sharing e della musica attraverso internet ha modificato profondamente il mercato musicale, i ruoli e le interrelazioni fra gli agenti economici. Il mercato delle registrazioni su supporto tradizionale quello maggiormente penalizzato dal crescente numero di download a causa del fenomeno della sostituzione. Nel mercato degli spettacoli live invece l'effetto dominante quello promozionale. Di conseguenza in una prima fase i profitti delle case discografiche - basati principalmente sulle registrazioni - si sono ridotti mentre quelli di artisti e promoter sono aumentati. Tramite il modello si formalizza il funzionamento dell'odierno mercato musicale alla luce delle interrelazioni fra agenti e sottomercati. Si propone inoltre una soluzione strategica di ingresso nel mercato dei live da parte delle case discografiche tramite fusione con il promoter. Secondo questo scenario anche il profitto delle case discografiche potrebbe aumentare in presenza di file sharing. [ENGLISH] Consumption behaviours, listening habits and musical preferences are constantly changing. The widespread diffusion of digital music has radically modified the music market and agents' behaviour. The greater availability of music made possible by the internet has a negative impact on the recorded music market, due to substitution effect. At the same time, it actually stimulates live concert attendance, thanks to promotional effect. The model shows that, given the present contractual arrangements within the music industry, record companies profit decreases with the number of downloads, while artists profit - based mostly on live shows - increases. A strategic solution for record companies is then proposed. They should extend their business frontiers by entering the concert industry, either by competing or cooperating with artists. In that scenario record companies profit can increase with the number of downloads.

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    Bibliographic Info

    Paper provided by Universita' Politecnica delle Marche (I), Dipartimento di Scienze Economiche e Sociali in its series Working Papers with number 326.

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    Length: 31
    Date of creation: Sep 2008
    Date of revision:
    Handle: RePEc:anc:wpaper:326

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    Keywords: media; music industry; peer-to-peer; recodr companies strategy;

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