Concept of organizational creativity

The organizational creativeness is a relatively new concept in theory of organizational management. Its roots can find in the theory of innovative problem solving (TRIZ). Using the concept of organizational creativeness an organization can bring to market valuable, useful and new ideas, products, services, production methods, technologies, processes and models. Our concept of the organizational creativeness (as a process) allows to organize individual or group activity in order to transform the human experiences into creative ideas, products, services, production methods, technologies, processes and models. It consists of the following stages: mental form, subject form, organizational form, market form. The individual or group activity is supported by creative, innovative, entrepreneurial and expansive processes. All processes are evaluated by effectiveness. The most important factor in this concept is the creative organization: creative people, creative goals and tasks and creative means (structure, processes reserves (the special spaces for creators)). We evaluated our concept of organizational creativeness using questionnaires addressed to respondents (managers from different companies). The results of surveys shows that our proposal for organizational creativeness was accepted by the most respondents. This means that our proposal of the organizational creativeness may be useful tool for managers and practitioners. For modern organizations seeking new opportunities and dynamism using the construct of organizational creativeness can be a useful tool for change and building a competitive advantage strategy based on creativity.