How Much Value Is There In A Producer Branded Bred Heifer Program?
AbstractAgricultural producers are pursuing many methods by which to add value. Typically, some type of change in commodity form is used to add value. However, there exist methods by which added value occurs through intensive management practices, particularly in seedstock production. We investigated the brand premium to a producer-owned quality-based bred heifer program. Results indicated that producers garner in access of a $100/head premium, while potentially reducing future search/advertising costs through building brand loyalty.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by Western Agricultural Economics Association in its series 2004 Annual Meeting, June 30-July 2, 2004, Honolulu, Hawaii with number 36238.
Date of creation: 2004
Date of revision:
You can help add them by filling out this form.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search).
If references are entirely missing, you can add them using this form.