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How Much Value Is There In A Producer Branded Bred Heifer Program?

Author

Listed:
  • Gerlt, Todd
  • Parcell, Joseph L.
  • Patterson, David J.
  • Randle, Richard

Abstract

Agricultural producers are pursuing many methods by which to add value. Typically, some type of change in commodity form is used to add value. However, there exist methods by which added value occurs through intensive management practices, particularly in seedstock production. We investigated the brand premium to a producer-owned quality-based bred heifer program. Results indicated that producers garner in access of a $100/head premium, while potentially reducing future search/advertising costs through building brand loyalty.

Suggested Citation

  • Gerlt, Todd & Parcell, Joseph L. & Patterson, David J. & Randle, Richard, 2004. "How Much Value Is There In A Producer Branded Bred Heifer Program?," 2004 Annual Meeting, June 30-July 2, 2004, Honolulu, Hawaii 36238, Western Agricultural Economics Association.
    • Handle: RePEc:ags:waeaho:36238
    DOI: 10.22004/ag.econ.36238
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    Keywords

    Livestock Production/Industries;

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