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Respondents’ Reactions to Proposed Text Messaging

Author

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  • Ridolfo, Heather

Abstract

In 2018, the National Agricultural Statistics Service (NASS) conducted a test to examine the feasibility of sending text messages to respondents with known cell phone numbers, notifying them that the September Agricultural Survey was on its way. As a follow up to this test, personal interviews were conducted to gather respondents’ reactions to these types of text alerts. In general, respondents had a positive reaction to text alerts. Respondents indicated that receiving a pre-notification via text was helpful; however, some respondents indicated that they would rather receive survey reminders via text. Although, the idea of text alerts was well-received, some of the message content was off-putting. In addition, respondents felt an opt-out feature was needed.

Suggested Citation

  • Ridolfo, Heather, 2020. "Respondents’ Reactions to Proposed Text Messaging," NASS Research Reports 327238, United States Department of Agriculture, National Agricultural Statistics Service.
    • Handle: RePEc:ags:unasrr:327238
    DOI: 10.22004/ag.econ.327238
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    File URL: https://ageconsearch.umn.edu/record/327238/files/TextMessagingReport_02_26_20.pdf
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