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Supply Chain Basics: The Dynamics of Change in the U.S. Food Marketing Environment

Author

Listed:
  • Tropp, Debra
  • Ragland, Edward
  • Barham, James

Abstract

The growing retail desire for exclusive and specialized food products offers new marketing opportunities for small and medium-sized food suppliers that understand the new world of food merchandising and are capable of delivering food products that satisfy commercial requirements for quality, innovation, and value. This document provides an overview of the changing retail landscape and identifies some of the characteristics associated with successful food retailing. It is designed to help smaller scale food producers and processors develop profitable business strategies and identify customers likely to appreciate their unique products. This publication addresses two major trends changing retail food marketing—a move toward differentiation as a marketing strategy and a simultaneous shift towards vertical integration between food suppliers and buyers. It examines the ramifications of these developments for the smaller scale food supplier and identifies strategies for remaining competitive in this environment.

Suggested Citation

  • Tropp, Debra & Ragland, Edward & Barham, James, 2008. "Supply Chain Basics: The Dynamics of Change in the U.S. Food Marketing Environment," Research Reports 148268, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsrr:148268
    DOI: 10.22004/ag.econ.148268
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    File URL: https://ageconsearch.umn.edu/record/148268/files/Dynamics%20of%20Change.pdf
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    Cited by:

    1. Anuj Mittal & Caroline C. Krejci & Teri J. Craven, 2018. "Logistics Best Practices for Regional Food Systems: A Review," Sustainability, MDPI, vol. 10(1), pages 1-44, January.
    2. Berney, Gerald & Grajewski, Gregory & Hinman, Don & Prater, Marvin E. & Taylor, April, 2010. "Marketing Maine Tablestock Potatoes," Research Reports 147004, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.

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    Keywords

    Agribusiness; Marketing;

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