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How Color of Red Delicious Apples Affects Their Sales

Author

Listed:
  • Smith, Hugh M.
  • Frye, Robert E.

Abstract

Excerpt from the report Preface: This report describes customer response, in terms of actual purchase volume, to Red Delicious apples segregated and displayed in retail food stores on the basis of varying degrees of good red color. It is intended as a source of information for use by producers in decision making regarding sorting, grading, and selling, and by marketing agents in purchasing and merchandising apples. The study is a part of the program of marketing research conducted by the Economic Research Service to evaluate and improve merchandising practices for farm products

Suggested Citation

  • Smith, Hugh M. & Frye, Robert E., 1964. "How Color of Red Delicious Apples Affects Their Sales," Marketing Research Reports 313325, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:313325
    DOI: 10.22004/ag.econ.313325
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    File URL: https://ageconsearch.umn.edu/record/313325/files/mrr618.pdf
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    Cited by:

    1. Murphy, Cecile & Schertz Willett, Lois, 1991. "Issues in the Development and Marketing of Reduced Chemical Agricultural Products: A Look at Disease-Resistant Apple Cultivars," EB Series 186194, Cornell University, Department of Applied Economics and Management.

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