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Organization and Practices of Selected Terminal Wholesale Flower Markets in the West

Author

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  • Hall, Richard

Abstract

This report--part of a nationwide study of terminal wholesale flower markets--includes data on 22 wholesalers in two major western markets - Los Angeles and San Francisco, Calif. In the national study, 136 floral wholesalers were interviewed in 13 markets. The wholesalers in Los Angeles and San Francisco specialize in perishable floricultural products. Carnations, chrysanthemums, gladioli, and roses account for 77 percent of total sales and other perishables an additional 21 percent. Nearly all the major flowers handled were grown in California. On the average, wholesalers interviewed had been in business more than 30 years and employed 11 persons. Average sales per firm were half a million dollars. Retail florists continue to be the principal customers of terminal market wholesalers.

Suggested Citation

  • Hall, Richard, 1972. "Organization and Practices of Selected Terminal Wholesale Flower Markets in the West," Marketing Research Reports 312088, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:312088
    DOI: 10.22004/ag.econ.312088
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    File URL: https://ageconsearch.umn.edu/record/312088/files/mrr960.pdf
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    Cited by:

    1. Lanier, Eleanor B., 1974. "Economics of Agriculture: Reports and Publications Issued or Sponsored by USDA's Economic Research Service, July 1971-June 1972," Miscellaneous Publications 321804, United States Department of Agriculture, Economic Research Service.

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