Measuring the Effectiveness of Lamb Advertising and Promotion: An Updated Analysis
AbstractThis report updates a previous tentative analysis of the effectiveness of the Lamb Checkoff Program in shifting out the demand for American lamb. The main conclusion is that program has resulted in roughly 8.4 additional pounds of total lamb consumption per dollar spent on advertising and promotion and $44.60 in additional lamb sales per dollar spent on advertising and promotion.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center in its series Reports with number 90754.
Date of creation: Jan 2006
Date of revision:
Contact details of provider:
Postal: 450 Blocker Building, 2124 TAMU, College Station, TX 77843-2124
Phone: (979) 845-5913
Fax: (979) 845-3140
Web page: http://afcerc.tamu.edu/
More information through EDIRC
Lamb; Advertising; Lamb Promotion; Livestock Production/Industries; Marketing;
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search).
If references are entirely missing, you can add them using this form.