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Ethnic Lamb Buying and Preparation Behavior and Preferences

Author

Listed:
  • Williams, Gary W.
  • Capps, Oral, Jr.
  • Salin, Victoria
  • Dharmasena, Senarath
  • Higgins, Lindsey
  • Thompson, William J.
  • Anderson, David

Abstract

To position the American Lamb Board for developing marketing and promotion plans targeted to the growing number of ethnic lamb consumers in this country, this study develops new and strategically important information on this key lamb consuming segment of the population. The survey results provide the first information available anywhere on the demographic and behavioral characteristics of the U.S. ethnic lamb-consuming population. Profiles of ethnic consumers most likely to exhibit key lamb purchasing and buying behaviors are developed and the U.S. ethnic population is segmented into various sub-groups of ethnic consumers for purposes of tailoring promotion programs.

Suggested Citation

  • Williams, Gary W. & Capps, Oral, Jr. & Salin, Victoria & Dharmasena, Senarath & Higgins, Lindsey & Thompson, William J. & Anderson, David, 2011. "Ethnic Lamb Buying and Preparation Behavior and Preferences," Reports 285206, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.
    • Handle: RePEc:ags:tamagr:285206
    DOI: 10.22004/ag.econ.285206
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