Fogyasztói Attitűdök Táplálkozási Előnyökkel Kapcsolatban
AbstractIn the last few decades the number of civilization diseases has surged and mortality rate caused by them has been responsible for most deaths for a long time. Researches found out that it is the new way of life of people that is responsible for it. Study outlines the reasons for the development of health-protective foods, then it makes the notion of functional foods and the market facts that hinder their spread clear. Authors analyse the basic model of nutrimarketing and they outline the consequent business and collective marketing tasks. Supporting it we launched a representative survey with 402 people to test the consumers’ judgement. For all the consumers clear and chemical free features came to the first place. 4.66 value on a 1-5 scale proves that most of the population have identical opinion on the topic. For most consumers the foodstuffs being additive-free is important concern (second place). Calcium content comes next. Enrichment in minerals and vitamins is another important respect. Low fat, plant oil and cholesterol content was considered a bit less important than medium value, while low sugar and salt content has medium importance, although high consumption of them can cause a lot of diseases. A cluster analyses showed 3 segments according to the importance of nutritional benefits. The clusters are as follows: preference of functional foods, preference of organic foodstuffs and indifferent attitudes towards nutrition.
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Bibliographic InfoPaper provided by Szent Istvan University, Faculty of Economics and Social Sciences in its series Bulletin of the Szent Istvan University with number 43309.
Date of creation: 2008
Date of revision:
fogyasztói szokásváltozás; felmérés; statisztikai vizsgálatok; csoportképzés; changes in consumer behaviour; survey; statistical analyses; Agribusiness; Marketing;
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