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Alternativas Estratégicas Adotadas Por Uma Empresa Rural Inserida No Programa De Assentamento Dirigido Do Alto Paranaíba (Padap)

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  • Oliveira, Jair Fernando De
  • Antonialli, Luiz Marcelo
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    Abstract

    O objetivo da presente pesquisa foi analisar as alternativas estratégicas adotadas por uma empresa rural inserida no Programa de Assentamento Dirigido do Alto Paranaíba (PADAP). Especificamente, buscou-se caracterizar os negócios desenvolvidos pela empresa rural, identificando suas principais estratégias na condução de seus negócios agrícolas. Quanto à metodologia, trata-se de uma pesquisa qualitativa, especificamente um estudo de caso, cujos dados foram coletados por meio da análise documental, entrevista pessoal utilizando-se um questionário semi-estruturado e observação participante. Para análise dos dados utilizou-se a análise de conteúdo. Como resultados observou-se que os negócios agrícolas da empresa pesquisada apresentaram um expressivo crescimento patrimonial devido à alta escala e diversificação da produção. No rol das estratégias adotadas, destacam-se o investimento na eficiência produtiva, econômica e comercial; no planejamento da produção e diversificação de culturas; na administração da produção; integração por meio do agronegócio cooperativo; adoção de inovações tecnológicas na produção; finalmente, a redução de custos. --------------------------------------------The purpose of this study was to analyse the strategic alternatives adopted by one rural company inserted on Alto Paranaíba Guided Subsidence Program (PADAP). It tried to describe the business developed by rural company, identifying their main strategies on their agricultural business care. The methodology used was a qualitative research, specific case study, in which dates were collected by documental analyses, personal interview using a semi-structured questionary and participant observation. For the date analyses, the content analyses were used. The results showed that the agricultural business of the researched company presented a significant patrimonial growing due to the high scale and production diversification. On the adopted strategies roll, it points out the investment on the productive, financial and commercial efficiency; the production planning and the agricultural culture diversification; production administration; integration by the cooperative agribusiness; productive technologic innovations adoption, and finally, the cost reduction.

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    Bibliographic Info

    Paper provided by Sociedade Brasileira de Economia, Administracao e Sociologia Rural (SOBER) in its series 46th Congress, July 20-23, 2008, Rio Branco, Acre, Brasil with number 108614.

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    Date of creation: Jul 2008
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    Handle: RePEc:ags:sbrfsr:108614

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    Web page: http://www.sober.org.br/
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    Keywords: Estratégia; Empresa rural; Administração rural; Strategy; Rural company; rural administration; Agribusiness;

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