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Formas Plurais De Governança No Complexo Agroindustrial Citrícola: Estudo De Caso Na Microrregião De Bebedouro

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  • Mello, Fabiana Ortiz
  • Paulillo, Luiz Fernando
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    Abstract

    O Complexo Agroindustrial Citrícola constitui um exemplo muito interessante de interação entre formas de governança. O mesmo produtor coordena suas transações de venda de laranja para os agentes dos canais de comercialização de várias formas, situação que na teoria é chamada de formas plurais ou mix contratual. Nas vendas para os compradores que destinam a fruta para o consumo in natura ele realiza transações baseadas no mercado spot. Já nas negociações com a indústria de suco predominam os contratos. O produtor pode, ainda, arrendar parte da capacidade ociosa de uma indústria para processar sua fruta e vender diretamente ao mercado (quase-integração) ou integrar a venda da fruta in natura, através de barracões (hierarquia). O objetivo principal deste trabalho é identificar os fatores que explicam a decisão do citricultor em vender para diferentes compradores empregando governanças distintas. Uma das conclusões acerca dos determinantes das formas plurais no caso citrícola está relacionada ao fato de existir necessidades específicas por parte dos compradores que pertencem a canais de distribuição distintos, gerando restrições que tornam a decisão por múltiplos canais e formas de governança a única opção para muitos produtores. Porém, a principal conclusão é a de que as transações entre produtores e os compradores de laranja diferem em pelo menos um dos atributos (especificidade de ativos, freqüência ou incerteza), o que explica a adoção de formas diferentes de coordenação. ------------------------------------------------The citrus agroindustrial complex constitutes a very interesting example of the interaction of different forms of governance. The very same producer manages his orange sales to the market agents in different ways: this situation is called plural forms or contractual mix. On sales to buyers that will sell the fruit for in natura consumption he deals in terms of spot market. On the other hand, contracts are predominant in transactions with the juice-processing industry. The producer can also lease part of the unused capacity of an industry in order to process his own fruit and sell it straight to the market (quasi-integration) or integrate the sale of the in natura fruit becoming the owner of sheds (hierarchy). This work aims at identifying the reasons that lead orange planters to sell their product to different buyers employing different governances. One of the conclusions on the determinants of plural forms in the case of citrus growing is linked to the fact that buyers from distinct channels of distribution (quantity, quality, fruit variety, location, etc) have specific needs, which generate restrictions that make the choice for multiple channels and forms of governance the only available for many producers. Nevertheless, the main conclusion is that the attributes of the transaction are the key factors to explain the occurrence of plural forms, i.e., it is the fact that transactions between producers and buyers are different in at least one attribute (specificity of assets, frequency or uncertainty) that explains the adoption of different forms of coordination.

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    Bibliographic Info

    Paper provided by Sociedade Brasileira de Economia, Administracao e Sociologia Rural (SOBER) in its series 46th Congress, July 20-23, 2008, Rio Branco, Acre, Brasil with number 108523.

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    Date of creation: Jul 2008
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    Handle: RePEc:ags:sbrfsr:108523

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    Web page: http://www.sober.org.br/
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    Keywords: complexo agroindustrial citrícola; governança; formas plurais; citrus agroindustrial complex; governance; plural forms; Agribusiness;

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