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Comparison of Stated Choice and In-store Experimental Methods in Predicting Actual Market Behavior for Freshwater Prawn (Macrobrachium rosenbergii) Consumers

Author

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  • Gallardo, Rosa Karina
  • Hanson, Terrill R.
  • Hudson, Darren

Abstract

The stated choice (SC) and actual revealed pricing/purchase experimental methods were compared for their ability to predict purchasing behavior and willingness-to-pay for freshwater prawns. SC hypothetical bias may be a consequence of difficulties in controlling factors affecting real world situations, small sample sizes and confusion related to the new product.

Suggested Citation

  • Gallardo, Rosa Karina & Hanson, Terrill R. & Hudson, Darren, 2005. "Comparison of Stated Choice and In-store Experimental Methods in Predicting Actual Market Behavior for Freshwater Prawn (Macrobrachium rosenbergii) Consumers," 2005 Annual Meeting, February 5-9, 2005, Little Rock, Arkansas 35623, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeafl:35623
    DOI: 10.22004/ag.econ.35623
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    Keywords

    Consumer/Household Economics;

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