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An Assessment of Consumer Preferences for Strawberry Products

Author

Listed:
  • Bruchhaus, Michael N.
  • Hinson, Roger A.

Abstract

California has exploited its production advantages and marketing efficiency to increase strawberry production at the expense of traditional production areas like Louisiana. Conjoint analysis is used to examine consumer's preferences for selected product attributes of fresh strawberries in Louisiana. Consumers put highest relative importance on brand/origin and, to a lesser degree, price.

Suggested Citation

  • Bruchhaus, Michael N. & Hinson, Roger A., 2005. "An Assessment of Consumer Preferences for Strawberry Products," 2005 Annual Meeting, February 5-9, 2005, Little Rock, Arkansas 35555, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeafl:35555
    DOI: 10.22004/ag.econ.35555
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    File URL: https://ageconsearch.umn.edu/record/35555/files/sp05br02.pdf
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    Cited by:

    1. Chanita Panmanee & Aree Cheamuangphan & Kasem Kunasri, 2013. "Consumer preferences, willingness to pay and ability to pay for fresh organic vegetables in Chiang Mai province," The Empirical Econometrics and Quantitative Economics Letters, Faculty of Economics, Chiang Mai University, vol. 2(1), pages 29-42, March.

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    Keywords

    Consumer/Household Economics;

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