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Conjoint Analysis of Breaded Catfish Nuggets: Consumer Preferences for Price, Product Color, Cooking Method and Country of Origin

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Author Info

  • Hill, Jessica I.
  • Nelson, Robert G.
  • Woods-Williams, Kristin L.
  • Weese, Sondra J.
  • Whitis, Gregory N.
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    Abstract

    A new product, marinated, breaded catfish nuggets, was developed. This conjoint study was designed to evaluate consumers’ preferences for certain attributes of the nuggets. An in-store survey was conducted to collect data. The data collected will be used to determine the market potential for the catfish nuggets.

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    File URL: http://purl.umn.edu/6828
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    Bibliographic Info

    Paper provided by Southern Agricultural Economics Association in its series 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas with number 6828.

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    Date of creation: 2008
    Date of revision:
    Handle: RePEc:ags:saeaed:6828

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    Keywords: Food Consumption/Nutrition/Food Safety;

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